Table of Contents

Introduction by Professor Samir “Mr. Magazine” Husni, Ph.D.
Preface
Chapter 1        Childhood and university in Paris – Graduate School in Michigan
Chapter 2        From the White House to the Elysée Palace: my career as a journalist
Chapter 3        Launching LOOK in New York: the wrong magazine at the wrong time
Chapter 4        Liquidating LOOK then back to Paris to become a businessman
Chapter 5        Marriage to Magie and the launch of ELLE in the US
Chapter 6        Huge success of ELLE US and buyback from Rupert Murdoch
Chapter 7        Office Politics and Lunch with Elle Macpherson
Chapter 8        Settling in Sydney and launching ELLE Australia
Chapter 9        Leaving Hachette and moving to Condé Nast
Chapter 10      Vogue Australia and GQ Australia
Chapter 11      Launch of VOGUE Korea
Chapter 12      Launch of Vogue Taiwan and Glamour Korea
Chapter 13      Preparing for VOGUE China and launching VOGUE Japan
Chapter 14      I’m fired
Chapter 15      Life after Condé Nast: anxiety and freedom
Chapter 16      From Martha Stewart, to marie claire, to Playboy, to selling helicopters
Chapter 17      Launching GRAZIA China
Chapter 18      Madame Figaro in China
Chapter 19      GRAZIA Korea, Net-a-Porter
Chapter 20      Town & Country in Asia, Selling the marie claire JV, directorships and the Legion of Honour
Epilogue      The fundamental differences of the Asian cultures and how to do business in these diverse countries
Acknowledgments
Bibliography