About the Book

240 pages – Large format: 8.5x11 inches (21.59x27.94cm) with 166 pictures and illustrations, published by Mandevilla Press

“From Front Row to Front Cover” refers to the process that goes from sitting at the Front Row of a fashion show to the production and team work of the people creating a magazine, ending with the Front Cover of the magazine.

This book showcases the extensive experience of its author in the media industry, starting as a young journalist working in Paris, moving to New York as junior executive to launch the US edition of ELLE magazine, then moving to Sydney with a regional assignment to launch ELLE in 10 countries in Asia. Poached by Condé Nast, with the same responsibility, Didier Guérin then launched VOGUE and GQ in four Asian countries, before setting up his own consulting company and worked with US and European companies to establish their presence in Asia.

“I basically did the same job all my life, I just changed the name on the door,” says Didier Guérin.

This business book also provides a unique inside and witty approach to the personalities (and prima donnas) who work in the media fashion world: from the owners (Rupert Murdoch, Daniel Filipacchi, Si and Jonathan Newhouse), to the editors (Anna Wintour, Regis Pagniez), to the fashion designers (Giorgio Armani, Collette Dinnigan) and of course to the Super Models (Linda Evangelista, Elle McPherson).

Finally, the author brings a reflexion on the various cultural differences of countries in Asia and provides a series of concrete advice on how to do business in China, Japan, Korea and Singapore among others.